Social Media

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19 Facebook Post Ideas for your Winery

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Most of you have a Facebook page for your winery that either you, your tasting room manager or your staff is managing. Hopefully, you've put some thought into creating a strategy and an objective for your Facebook page.

If you haven't, you might want to start by thinking about why you have a Facebook page in the first place. If the answer is because everyone else has one, or because you have to have one, you might want to think a little deeper. 

Facebook is a place for community, for connecting, for sharing. It's a great way to engage your customers, and future customers, by replicating that 3-dimensional experience of your winery into a 2-dimensional platform. 

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Free Editorial Calendars to Stay Organized

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As a business owner, you know that staying organized is essential to helping you save time. After all, time is probably the most valuable thing you have and you can always use more of it. 

When it comes to your online marketing efforts, staying organized is also valuable. Whether you, your tasting room manager or an intern are managing your social media and content creation, having 1. a strategy and 2. an organized plan of attack helps keep everyone on the same page and on brand. 

I've created a two-tab template for you to copy and replicate to help you stay on track. Read more to get your copy. 

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Create Lifetime Wine Buyers

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Customer delight is a marketing term inbound marketers like myself use to call the marketing phase that comes after a sale is made. Basically it comes down to going above and beyond for your customers in order to create lifetime wine buyers.

Most people tend to focus on the first three phases of marketing and sales- attracting, converting and closing. However, that last phase can be a game changer for your annual revenue year after year. 

When your customers are "delighted" with the experience they had purchasing wine from you, not only are they more likely to remain lifetime buyers, but they'll most likely promote your wine for you.  

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Understanding Your Sales Funnel to Sell More Wine

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Direct-to-consumer wine sales increased 66% from 2010 to 2015, with 4.3 million cases valued at nearly $2 billion. -ShipCompliant’s Annual Report

Why wouldn’t you want to sell more wine direct to the consumer? You put in the hard work to make the wine, why should the middle man get a cut? The customers care about YOU and your story.

In 2015 there were 8,638 wineries in the United States. Of those, 3,626 wineries produced 1,000 to 5,000 cases per year.

So...how do you do you get your share of the next $2 billion? 

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The Metrics You Need to Watch to Master Your Sales Funnel

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Before the days of modern marketing, measuring your advertising efforts was very challenging. How many winery visits and sales did that magazine ad create? What was the ROI? You couldn't really tell. 

Now, with online marketing, there are almost an overwhelming amount of platforms and tools that will give you numbers to look at. If you've ever logged into Google Analytics, you'll know what I mean. But what do all those numbers really have to do with your winery?

When it comes to understanding your sales funnel and what winery marketing analytics you actually need to be paying attention to, it doesn't have to be complicated.