Awareness

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Earning vs Paying for Winery Website Traffic

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We live in a world where we can get anything almost instantaneously. It's no different when it comes to operating a successful winery business. You want results (more wine sales) and you want them yesterday.

However, in order to get to more sales, you've got to start at the top of the sales funnel and work on driving awareness for your winery. One of the best ways to drive awareness about your winery is to have a strong presence that gets a significant amount of traffic. 

Therefore, since almost everyone is using Google to find the answers to their questions and to do research before traveling to new areas, you want to make sure your winery can easily be found for common search terms. 

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19 Facebook Post Ideas for your Winery

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Most of you have a Facebook page for your winery that either you, your tasting room manager or your staff is managing. Hopefully, you've put some thought into creating a strategy and an objective for your Facebook page.

If you haven't, you might want to start by thinking about why you have a Facebook page in the first place. If the answer is because everyone else has one, or because you have to have one, you might want to think a little deeper. 

Facebook is a place for community, for connecting, for sharing. It's a great way to engage your customers, and future customers, by replicating that 3-dimensional experience of your winery into a 2-dimensional platform. 

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Free Editorial Calendars to Stay Organized

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As a business owner, you know that staying organized is essential to helping you save time. After all, time is probably the most valuable thing you have and you can always use more of it. 

When it comes to your online marketing efforts, staying organized is also valuable. Whether you, your tasting room manager or an intern are managing your social media and content creation, having 1. a strategy and 2. an organized plan of attack helps keep everyone on the same page and on brand. 

I've created a two-tab template for you to copy and replicate to help you stay on track. Read more to get your copy. 

How to use Keywords to Increase Winery Awareness

If  you are looking to increase awareness about your winery, you're going to want to be found in top Internet searches related to your winery. That means creating an SEO strategy that contains a sound, targeted keyword list.

How do you come up with a keyword list?  Think of ways in which you want people to find your winery. Go beyond the "Napa winery" search. Instead, add more targeted search phrases to your keyword list. Not only are 70% of searches "long-tail" keyword phrases, but they can be less competitive in terms of search rankings. Think "Napa Valley chardonnay tasting room." 

Once you have a list of keywords, what do you do with them? You're going to want to optimize all of your website and blog pages. The best way to keep using your keyword strategy is to create consistent content.

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Understanding Your Sales Funnel to Sell More Wine

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Direct-to-consumer wine sales increased 66% from 2010 to 2015, with 4.3 million cases valued at nearly $2 billion. -ShipCompliant’s Annual Report

Why wouldn’t you want to sell more wine direct to the consumer? You put in the hard work to make the wine, why should the middle man get a cut? The customers care about YOU and your story.

In 2015 there were 8,638 wineries in the United States. Of those, 3,626 wineries produced 1,000 to 5,000 cases per year.

So...how do you do you get your share of the next $2 billion?