Conversion

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Perfect your Tasting Room Experience

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You are most likely aware that the best way to generate wine sales is to get people into your tasting room. For obvious reasons, this is where you'll sell the most wine. Guests get to sample what they are buying before they buy it. 

That being said, there's more to it than just tasting the wine before they buy it. The entire experience they have while at your tasting room contributes to a feeling. It's that feeling that more often than not pushes guests to purchase wine and, if they're really blown away, join your wine club. 

So what are some ways you can perfect your tasting room experience?

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Gather More Email Addresses for More Revenue

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After tasting room sales, email marketing is most likely going to be your number one revenue driver in direct to consumer sales. No doubt you already have an effective email marketing plan in place. That being said, email marketing becomes even MORE effective when you gather more email addresses.

Without a good list of email addresses to send content to, your email marketing strategy is pretty much useless.  That's why we came up with some tips to help you out. 

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The Trick You Need for Increasing your Email CTR

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Most of you are sending emails and monitoring important metrics like open rates and click through rates to try to improve your email marketing strategy. 

The average email CTR for businesses, according to Mail Chimp, is anywhere from 1.58% to 6.65% depending on industry. Realistically, most are in the 2-3% range on average but in the wine industry we will tend to see average metrics closer to 5%. (Wine stuff makes people happy.) 

Increasing your email conversion rate can help drive traffic to your site, improve sales, boost event attendance- whatever the objective of your email- increasing that CTR is important. 

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Understanding Your Sales Funnel to Sell More Wine

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Direct-to-consumer wine sales increased 66% from 2010 to 2015, with 4.3 million cases valued at nearly $2 billion. -ShipCompliant’s Annual Report

Why wouldn’t you want to sell more wine direct to the consumer? You put in the hard work to make the wine, why should the middle man get a cut? The customers care about YOU and your story.

In 2015 there were 8,638 wineries in the United States. Of those, 3,626 wineries produced 1,000 to 5,000 cases per year.

So...how do you do you get your share of the next $2 billion? 

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The Email Opt-in Trick you Need to Drive Winery Visits

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When understanding your sales funnel for your winery, you know that the best way to drive revenue is to generate consistent tasting room visits. In order to generate those tasting room visits, you need to increase awareness. 

You also know that when looking at marketing tactics that help increase conversion rates (aka sales), email marketing is an incredibly effective marketing tool. Effective IF, and only if, you have contacts in your email marketing list.

What if there was a way you could drive winery visits AND increase your email list with one simple (FREE) tool? There is.