Wine Marketing Resources
Quick reads to improve direct to consumer wine sales.
Most of you are beyond the days of trying to determine whether you need social media and are instead working on what, when and HOW to implement a solid winery social strategy that's effective.
While you know you need a social strategy and you know you can't just "wing it," I bet you're still struggling with finding the time to do it, right?
Today I'm going to share with you how to implement a winery social strategy in 2 hours a week. That's right, Just. 2. Hours.
"During June, July, and August of 2015, consumers saw an 8.2% decrease in the average price-per-bottle shipped over the same period in 2014. Additionally, the months of January and February experienced a 7.5% decrease in average price-per-bottle shipped compared to 2014"
-The 2016 Direct to Consumer Wine Shipping Report
Given the data above, a pretty solid takeaway would be because of the type of wine that's sold. Typically in the summer months more whites and roses wines are sold which tend to have a lower price point than reds. It's safe to assume that in addition to naturally selling more "summer wines" wineries may decide to push and discount their red wine selection in order to get more off the shelves.
GIVEN THE DATA AND THE TAKEAWAYS ABOVE, WHAT CAN YOU DO TO COMBAT THIS STEREOTYPE? WHAT CAN YOU DO TO GENERATE MORE WINE SALES IN THE OFF SEASON?
Most of you know that the best way to generate consistent revenue for your winery is to get wine sales and wine club sign ups in your tasting room. Great. But, how do you get consumers into your tasting room in the first place? How do you drive awareness for your winery?
With 3,626 emerging wineries (1,000 to 4,999 annual case production) in the United States in 2015, you're competing against just a few others. If you're in Napa or Sonoma you have the luxury of being in the go-to region but the burden of bigger winery competition and well, a densely populate area of wineries.