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Earning vs Paying for Winery Website Traffic

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We live in a world where we can get anything almost instantaneously. It's no different when it comes to operating a successful winery business. You want results (more wine sales) and you want them yesterday.

However, in order to get to more sales, you've got to start at the top of the sales funnel and work on driving awareness for your winery. One of the best ways to drive awareness about your winery is to have a strong presence that gets a significant amount of traffic. 

Therefore, since almost everyone is using Google to find the answers to their questions and to do research before traveling to new areas, you want to make sure your winery can easily be found for common search terms. 

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Understanding Your Sales Funnel to Sell More Wine

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Direct-to-consumer wine sales increased 66% from 2010 to 2015, with 4.3 million cases valued at nearly $2 billion. -ShipCompliant’s Annual Report

Why wouldn’t you want to sell more wine direct to the consumer? You put in the hard work to make the wine, why should the middle man get a cut? The customers care about YOU and your story.

In 2015 there were 8,638 wineries in the United States. Of those, 3,626 wineries produced 1,000 to 5,000 cases per year.

So...how do you do you get your share of the next $2 billion? 

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The Email Opt-in Trick you Need to Drive Winery Visits

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When understanding your sales funnel for your winery, you know that the best way to drive revenue is to generate consistent tasting room visits. In order to generate those tasting room visits, you need to increase awareness. 

You also know that when looking at marketing tactics that help increase conversion rates (aka sales), email marketing is an incredibly effective marketing tool. Effective IF, and only if, you have contacts in your email marketing list.

What if there was a way you could drive winery visits AND increase your email list with one simple (FREE) tool? There is. 

Raise Awareness About Your Winery: Create an SEO Strategy

The number one way to drive revenue for your winery is by getting people to purchase wine in your tasting room. In order for people to get to your tasting room they need to be able to find you. The first place most of us go to search for something is the Internet. In order to be found on the Internet you need to have a solid SEO strategy in place for your online presence. 

But, what is SEO? 

SEO stands for search engine optimization. It means that any content you have created on the Internet (aka your website and blog) is optimized for Google (Bing & Yahoo) to be found and placed in the top SERPs or search engine results pages. SERPs are what Google (or Yahoo or Bing) turns up when a user searches for a keyword or a keyword phrase.

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The Metrics You Need to Watch to Master Your Sales Funnel

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Before the days of modern marketing, measuring your advertising efforts was very challenging. How many winery visits and sales did that magazine ad create? What was the ROI? You couldn't really tell. 

Now, with online marketing, there are almost an overwhelming amount of platforms and tools that will give you numbers to look at. If you've ever logged into Google Analytics, you'll know what I mean. But what do all those numbers really have to do with your winery?

When it comes to understanding your sales funnel and what winery marketing analytics you actually need to be paying attention to, it doesn't have to be complicated.