Tasting Room

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Perfect your Tasting Room Experience

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You are most likely aware that the best way to generate wine sales is to get people into your tasting room. For obvious reasons, this is where you'll sell the most wine. Guests get to sample what they are buying before they buy it. 

That being said, there's more to it than just tasting the wine before they buy it. The entire experience they have while at your tasting room contributes to a feeling. It's that feeling that more often than not pushes guests to purchase wine and, if they're really blown away, join your wine club. 

So what are some ways you can perfect your tasting room experience?

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Create Lifetime Wine Buyers

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Customer delight is a marketing term inbound marketers like myself use to call the marketing phase that comes after a sale is made. Basically it comes down to going above and beyond for your customers in order to create lifetime wine buyers.

Most people tend to focus on the first three phases of marketing and sales- attracting, converting and closing. However, that last phase can be a game changer for your annual revenue year after year. 

When your customers are "delighted" with the experience they had purchasing wine from you, not only are they more likely to remain lifetime buyers, but they'll most likely promote your wine for you.  

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Gather More Email Addresses for More Revenue

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After tasting room sales, email marketing is most likely going to be your number one revenue driver in direct to consumer sales. No doubt you already have an effective email marketing plan in place. That being said, email marketing becomes even MORE effective when you gather more email addresses.

Without a good list of email addresses to send content to, your email marketing strategy is pretty much useless.  That's why we came up with some tips to help you out. 

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Understanding Your Sales Funnel to Sell More Wine

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Direct-to-consumer wine sales increased 66% from 2010 to 2015, with 4.3 million cases valued at nearly $2 billion. -ShipCompliant’s Annual Report

Why wouldn’t you want to sell more wine direct to the consumer? You put in the hard work to make the wine, why should the middle man get a cut? The customers care about YOU and your story.

In 2015 there were 8,638 wineries in the United States. Of those, 3,626 wineries produced 1,000 to 5,000 cases per year.

So...how do you do you get your share of the next $2 billion?