As a business owner, you know that staying organized is essential to helping you save time. After all, time is probably the most valuable thing you have and you can always use more of it.
When it comes to your online marketing efforts, staying organized is also valuable. Whether you, your tasting room manager or an intern are managing your social media and content creation, having 1. a strategy and 2. an organized plan of attack helps keep everyone on the same page and on brand.
I've created a two-tab template for you to copy and replicate to help you stay on track. Click the link below to get your copy.
The blog ed. cal. is broken down into the following topics:
- Week, Date, Author
- Tentative Title (Be open to this changing as the content is produced. You might find that once you write out the actual post, the title you originally came up with is no longer appropriate or doesn't help with SEO.)
- Keyword (This should be a phrase from your SEO strategy that you are trying to rank on page one for. Read more about creating an SEO strategy here.)
- Categories
- Tags (Categories and Tags should help break up your content so it's easy for visitors to navigate. A sample of categories could be: events, recipes, vineyard updates, etc. Typically Categories are a higher level organizational system where as tags can get even more granular. You definitely don't need to have both tags and categories- but your blog should have some sort of structure.)
- Call to Action (Every blog post you write should end with a call-to-action to take the next step. Is it to buy a certain wine? Sign up for an event? Try to make it stand out.)
For ideas on what types of content to write, check out this blog post.
The social ed. cal. is broken down by platform. For each post include:
- Time to post
- Copy (make sure it's an appropriate amount of characters.)
- The photo or video you'll be using (Or at least a link to where that can be found.)
- Hashtags you'll use
For more on how to best implement a social strategy, check out this blog post.
Interested in learning more about best practices for blogging and social media? Click the link below to contact us! We'd love to talk with you more about your current challenges.