Retention

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Perfect your Tasting Room Experience

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You are most likely aware that the best way to generate wine sales is to get people into your tasting room. For obvious reasons, this is where you'll sell the most wine. Guests get to sample what they are buying before they buy it. 

That being said, there's more to it than just tasting the wine before they buy it. The entire experience they have while at your tasting room contributes to a feeling. It's that feeling that more often than not pushes guests to purchase wine and, if they're really blown away, join your wine club. 

So what are some ways you can perfect your tasting room experience?

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19 Facebook Post Ideas for your Winery

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Most of you have a Facebook page for your winery that either you, your tasting room manager or your staff is managing. Hopefully, you've put some thought into creating a strategy and an objective for your Facebook page.

If you haven't, you might want to start by thinking about why you have a Facebook page in the first place. If the answer is because everyone else has one, or because you have to have one, you might want to think a little deeper. 

Facebook is a place for community, for connecting, for sharing. It's a great way to engage your customers, and future customers, by replicating that 3-dimensional experience of your winery into a 2-dimensional platform. 

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Free Editorial Calendars to Stay Organized

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As a business owner, you know that staying organized is essential to helping you save time. After all, time is probably the most valuable thing you have and you can always use more of it. 

When it comes to your online marketing efforts, staying organized is also valuable. Whether you, your tasting room manager or an intern are managing your social media and content creation, having 1. a strategy and 2. an organized plan of attack helps keep everyone on the same page and on brand. 

I've created a two-tab template for you to copy and replicate to help you stay on track. Read more to get your copy. 

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Create Lifetime Wine Buyers

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Customer delight is a marketing term inbound marketers like myself use to call the marketing phase that comes after a sale is made. Basically it comes down to going above and beyond for your customers in order to create lifetime wine buyers.

Most people tend to focus on the first three phases of marketing and sales- attracting, converting and closing. However, that last phase can be a game changer for your annual revenue year after year. 

When your customers are "delighted" with the experience they had purchasing wine from you, not only are they more likely to remain lifetime buyers, but they'll most likely promote your wine for you.  

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The Trick You Need for Increasing your Email CTR

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Most of you are sending emails and monitoring important metrics like open rates and click through rates to try to improve your email marketing strategy. 

The average email CTR for businesses, according to Mail Chimp, is anywhere from 1.58% to 6.65% depending on industry. Realistically, most are in the 2-3% range on average but in the wine industry we will tend to see average metrics closer to 5%. (Wine stuff makes people happy.) 

Increasing your email conversion rate can help drive traffic to your site, improve sales, boost event attendance- whatever the objective of your email- increasing that CTR is important.