SEO

How to use Keywords to Increase Winery Awareness

If  you are looking to increase awareness about your winery, you're going to want to be found in top Internet searches related to your winery. That means creating an SEO strategy that contains a sound, targeted keyword list.

How do you come up with a keyword list?  Think of ways in which you want people to find your winery. Go beyond the "Napa winery" search. Instead, add more targeted search phrases to your keyword list. Not only are 70% of searches "long-tail" keyword phrases, but they can be less competitive in terms of search rankings. Think "Napa Valley chardonnay tasting room." 

Once you have a list of keywords, what do you do with them? You're going to want to optimize all of your website and blog pages. The best way to keep using your keyword strategy is to create consistent content.

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Understanding Your Sales Funnel to Sell More Wine

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Direct-to-consumer wine sales increased 66% from 2010 to 2015, with 4.3 million cases valued at nearly $2 billion. -ShipCompliant’s Annual Report

Why wouldn’t you want to sell more wine direct to the consumer? You put in the hard work to make the wine, why should the middle man get a cut? The customers care about YOU and your story.

In 2015 there were 8,638 wineries in the United States. Of those, 3,626 wineries produced 1,000 to 5,000 cases per year.

So...how do you do you get your share of the next $2 billion? 

Raise Awareness About Your Winery: Create an SEO Strategy

The number one way to drive revenue for your winery is by getting people to purchase wine in your tasting room. In order for people to get to your tasting room they need to be able to find you. The first place most of us go to search for something is the Internet. In order to be found on the Internet you need to have a solid SEO strategy in place for your online presence. 

But, what is SEO? 

SEO stands for search engine optimization. It means that any content you have created on the Internet (aka your website and blog) is optimized for Google (Bing & Yahoo) to be found and placed in the top SERPs or search engine results pages. SERPs are what Google (or Yahoo or Bing) turns up when a user searches for a keyword or a keyword phrase.

How Having a Winery Blog Helps Drive Awareness

When it comes to making a website for your winery, simple really is better. Most of the content you want to dump on pages upon pages, can easily be channeled into a blog. While the idea of a blog may be intimidating, having a winery blog can be an important tactic for your marketing.

In fact, those who blog daily get 5 times more traffic than those who don't. -Social Media Examiner

While blogging daily might not be an option, if you can get close to that, it sure is a start. That being said, we don't suggest having a blog for the sake of having a blog and producing content daily just for the sake of producing daily content. Remember, if it's boring to write it's probably boring to read. 

If you are going to implement this marketing tactic to help drive awareness for your winery, you're going to want to do it right.

Driving Awareness for Your Winery

Most of you know that the best way to generate consistent revenue for your winery is to get wine sales and wine club sign ups in your tasting room. Great. But, how do you get consumers into your tasting room in the first place? How do you drive awareness for your winery? 

With 3,626 emerging wineries (1,000 to 4,999 annual case production) in the United States in 2015, you're competing against just a few others. If you're in Napa or Sonoma you have the luxury of being in the go-to region but the burden of bigger winery competition and well, a densely populate area of wineries.