Wine Marketing Resources
Quick reads to improve direct to consumer wine sales.
After tasting room sales, email marketing is most likely going to be your number one revenue driver in direct to consumer sales. No doubt you already have an effective email marketing plan in place. That being said, email marketing becomes even MORE effective when you gather more email addresses.
Without a good list of email addresses to send content to, your email marketing strategy is pretty much useless. That's why we came up with some tips to help you out.
Most of you are sending emails and monitoring important metrics like open rates and click through rates to try to improve your email marketing strategy.
The average email CTR for businesses, according to Mail Chimp, is anywhere from 1.58% to 6.65% depending on industry. Realistically, most are in the 2-3% range on average but in the wine industry we will tend to see average metrics closer to 5%. (Wine stuff makes people happy.)
Increasing your email conversion rate can help drive traffic to your site, improve sales, boost event attendance- whatever the objective of your email- increasing that CTR is important.
Direct-to-consumer wine sales increased 66% from 2010 to 2015, with 4.3 million cases valued at nearly $2 billion. -ShipCompliant’s Annual Report
Why wouldn’t you want to sell more wine direct to the consumer? You put in the hard work to make the wine, why should the middle man get a cut? The customers care about YOU and your story.
In 2015 there were 8,638 wineries in the United States. Of those, 3,626 wineries produced 1,000 to 5,000 cases per year.
So...how do you do you get your share of the next $2 billion?
When understanding your sales funnel for your winery, you know that the best way to drive revenue is to generate consistent tasting room visits. In order to generate those tasting room visits, you need to increase awareness.
You also know that when looking at marketing tactics that help increase conversion rates (aka sales), email marketing is an incredibly effective marketing tool. Effective IF, and only if, you have contacts in your email marketing list.
What if there was a way you could drive winery visits AND increase your email list with one simple (FREE) tool? There is.
Before the days of modern marketing, measuring your advertising efforts was very challenging. How many winery visits and sales did that magazine ad create? What was the ROI? You couldn't really tell.
Now, with online marketing, there are almost an overwhelming amount of platforms and tools that will give you numbers to look at. If you've ever logged into Google Analytics, you'll know what I mean. But what do all those numbers really have to do with your winery?
When it comes to understanding your sales funnel and what winery marketing analytics you actually need to be paying attention to, it doesn't have to be complicated.
