Content

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Earning vs Paying for Winery Website Traffic

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We live in a world where we can get anything almost instantaneously. It's no different when it comes to operating a successful winery business. You want results (more wine sales) and you want them yesterday.

However, in order to get to more sales, you've got to start at the top of the sales funnel and work on driving awareness for your winery. One of the best ways to drive awareness about your winery is to have a strong presence that gets a significant amount of traffic. 

Therefore, since almost everyone is using Google to find the answers to their questions and to do research before traveling to new areas, you want to make sure your winery can easily be found for common search terms. 

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Free Editorial Calendars to Stay Organized

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As a business owner, you know that staying organized is essential to helping you save time. After all, time is probably the most valuable thing you have and you can always use more of it. 

When it comes to your online marketing efforts, staying organized is also valuable. Whether you, your tasting room manager or an intern are managing your social media and content creation, having 1. a strategy and 2. an organized plan of attack helps keep everyone on the same page and on brand. 

I've created a two-tab template for you to copy and replicate to help you stay on track. Read more to get your copy. 

Raise Awareness About Your Winery: Create an SEO Strategy

The number one way to drive revenue for your winery is by getting people to purchase wine in your tasting room. In order for people to get to your tasting room they need to be able to find you. The first place most of us go to search for something is the Internet. In order to be found on the Internet you need to have a solid SEO strategy in place for your online presence. 

But, what is SEO? 

SEO stands for search engine optimization. It means that any content you have created on the Internet (aka your website and blog) is optimized for Google (Bing & Yahoo) to be found and placed in the top SERPs or search engine results pages. SERPs are what Google (or Yahoo or Bing) turns up when a user searches for a keyword or a keyword phrase.

How Having a Winery Blog Helps Drive Awareness

When it comes to making a website for your winery, simple really is better. Most of the content you want to dump on pages upon pages, can easily be channeled into a blog. While the idea of a blog may be intimidating, having a winery blog can be an important tactic for your marketing.

In fact, those who blog daily get 5 times more traffic than those who don't. -Social Media Examiner

While blogging daily might not be an option, if you can get close to that, it sure is a start. That being said, we don't suggest having a blog for the sake of having a blog and producing content daily just for the sake of producing daily content. Remember, if it's boring to write it's probably boring to read. 

If you are going to implement this marketing tactic to help drive awareness for your winery, you're going to want to do it right.

Generate More Wine Sales in the Off Season

"During June, July, and August of 2015, consumers saw an 8.2% decrease in the average price-per-bottle shipped over the same period in 2014. Additionally, the months of January and February experienced a 7.5% decrease in average price-per-bottle shipped compared to 2014"

-The 2016 Direct to Consumer Wine Shipping Report

Given the data above, a pretty solid takeaway would be because of the type of wine that's sold. Typically in the summer months more whites and roses wines are sold which tend to have a lower price point than reds. It's safe to assume that in addition to naturally selling more "summer wines" wineries may decide to push and discount their red wine selection in order to get more off the shelves. 

GIVEN THE DATA AND THE TAKEAWAYS ABOVE, WHAT CAN YOU DO TO COMBAT THIS STEREOTYPE? WHAT CAN YOU DO TO GENERATE MORE WINE SALES IN THE OFF SEASON?