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Understanding Your Sales Funnel to Sell More Wine

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Direct-to-consumer wine sales increased 66% from 2010 to 2015, with 4.3 million cases valued at nearly $2 billion. -ShipCompliant’s Annual Report

Why wouldn’t you want to sell more wine direct to the consumer? You put in the hard work to make the wine, why should the middle man get a cut? The customers care about YOU and your story.

In 2015 there were 8,638 wineries in the United States. Of those, 3,626 wineries produced 1,000 to 5,000 cases per year.

So...how do you do you get your share of the next $2 billion? 

Generate More Wine Sales in the Off Season

"During June, July, and August of 2015, consumers saw an 8.2% decrease in the average price-per-bottle shipped over the same period in 2014. Additionally, the months of January and February experienced a 7.5% decrease in average price-per-bottle shipped compared to 2014"

-The 2016 Direct to Consumer Wine Shipping Report

Given the data above, a pretty solid takeaway would be because of the type of wine that's sold. Typically in the summer months more whites and roses wines are sold which tend to have a lower price point than reds. It's safe to assume that in addition to naturally selling more "summer wines" wineries may decide to push and discount their red wine selection in order to get more off the shelves. 

GIVEN THE DATA AND THE TAKEAWAYS ABOVE, WHAT CAN YOU DO TO COMBAT THIS STEREOTYPE? WHAT CAN YOU DO TO GENERATE MORE WINE SALES IN THE OFF SEASON?