Acquisition

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Earning vs Paying for Winery Website Traffic

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We live in a world where we can get anything almost instantaneously. It's no different when it comes to operating a successful winery business. You want results (more wine sales) and you want them yesterday.

However, in order to get to more sales, you've got to start at the top of the sales funnel and work on driving awareness for your winery. One of the best ways to drive awareness about your winery is to have a strong presence that gets a significant amount of traffic. 

Therefore, since almost everyone is using Google to find the answers to their questions and to do research before traveling to new areas, you want to make sure your winery can easily be found for common search terms. 

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Free Editorial Calendars to Stay Organized

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As a business owner, you know that staying organized is essential to helping you save time. After all, time is probably the most valuable thing you have and you can always use more of it. 

When it comes to your online marketing efforts, staying organized is also valuable. Whether you, your tasting room manager or an intern are managing your social media and content creation, having 1. a strategy and 2. an organized plan of attack helps keep everyone on the same page and on brand. 

I've created a two-tab template for you to copy and replicate to help you stay on track. Read more to get your copy. 

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Gather More Email Addresses for More Revenue

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After tasting room sales, email marketing is most likely going to be your number one revenue driver in direct to consumer sales. No doubt you already have an effective email marketing plan in place. That being said, email marketing becomes even MORE effective when you gather more email addresses.

Without a good list of email addresses to send content to, your email marketing strategy is pretty much useless.  That's why we came up with some tips to help you out. 

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Understanding Your Sales Funnel to Sell More Wine

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Direct-to-consumer wine sales increased 66% from 2010 to 2015, with 4.3 million cases valued at nearly $2 billion. -ShipCompliant’s Annual Report

Why wouldn’t you want to sell more wine direct to the consumer? You put in the hard work to make the wine, why should the middle man get a cut? The customers care about YOU and your story.

In 2015 there were 8,638 wineries in the United States. Of those, 3,626 wineries produced 1,000 to 5,000 cases per year.

So...how do you do you get your share of the next $2 billion? 

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The Email Opt-in Trick you Need to Drive Winery Visits

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When understanding your sales funnel for your winery, you know that the best way to drive revenue is to generate consistent tasting room visits. In order to generate those tasting room visits, you need to increase awareness. 

You also know that when looking at marketing tactics that help increase conversion rates (aka sales), email marketing is an incredibly effective marketing tool. Effective IF, and only if, you have contacts in your email marketing list.

What if there was a way you could drive winery visits AND increase your email list with one simple (FREE) tool? There is.