If you are looking to increase awareness about your winery, you're going to want to be found in top Internet searches related to your winery. That means creating an SEO strategy that contains a sound, targeted keyword list.
How do you come up with a keyword list?
Think of ways in which you want people to find your winery. Go beyond the "Napa winery" search. Instead, add more targeted search phrases to your keyword list. Not only are 70% of searches "long-tail" keyword phrases, but they can be less competitive in terms of search rankings. Think "Napa Valley chardonnay tasting room."
Once you have a list of keywords, what do you do with them?
You're going to want to optimize all of your website and blog pages. The best way to keep using your keyword strategy is to create consistent content.
9 keyword tips for each blog post you write:
Maintain a solid keyword density percentage. Don't force it. Write your post naturally and then when going back through and doing a reread, rephrase where you to include your keyword can so that the content still flows and sounds natural and not forced.
Place the keyword phrase in the page title at the beginning. Ideally your keyword phrase should be the first words of your page title. (This blog post's page title would be "How to use Keywords to Increase Awareness.) However, this isn't always easy and often one I actually will opt out of doing. You still want your title to hook someone, right? Well often times your keyword phrase isn't witty, inspiring, comical, intriguing, etc.
The page title should be more than 40 characters and less than 70. It can be difficult to have a clever title that's the appropriate length and contains your keyword phrase. Keeping your page title this optimal length will make sure your entire title appears in search listings. (Think the blue title copy in Google search results.)Include the keyword phrase in the URL. If you have the capability to do so on your blog, which you should, edit your page link to include just the keyword phrase. It doesn't need to be as lengthy as the entire title.
Make sure all image alt tags have the keyword phrase. When inserting an image, make sure under the image settings, you place your keyword phrase in the "alt tag" category.
Include the keyword phrase in H1, H2, H3 tags. (Sometimes referred to as title tags.)Those are different "heading tags." You can adjust these on Wordpress on the drop down menu that typically says "Format." The different heading tags will default to the text settings for your site and create different sized and colored copy.
Make sure there's a variety of keywords per post. While you should be targeting one specific keyword per post, I also like to take a peek at some of my other keywords and try to add them in when it's appropriate, appropriate being key. The additional keywords you use absolutely HAVE to relate to the content of that post.
Include the keyword phrase in your captivating meta description. While it's essential to have your keyword phrase in the meta description, you are also going to want to make your description very intriguing and accurate. This is probably going to be the second thing a user looks at when deciding what link to pick. Make it count.
Include the keyword phrase in the first paragraph of your post. Try to have that keyword phrase you are targeting at the beginning of your post so that the reader (and search engines) will know the main topic of your blog. Remember sometimes simple, clear and to-the point is better.
While these are tips that will help increase your SEO, the best thing you can do is create good content that your audience engages with. Focus your efforts on writing good content and sharing it with your audience.
Creating a "keyword strategy" doesn't have to be another overwhelming task, we can help you! We would love to get to know more about your winery and create a unique strategy for you. Click the link below.