Generate More Wine Sales in the Off Season

"During June, July, and August of 2015, consumers saw an 8.2% decrease in the average price-per-bottle shipped over the same period in 2014. Additionally, the months of January and February experienced a 7.5% decrease in average price-per-bottle shipped compared to 2014"

-The 2016 Direct to Consumer Wine Shipping Report

Given the data above, a pretty solid takeaway would be because of the type of wine that's sold. Typically in the summer months more whites and roses wines are sold which tend to have a lower price point than reds. It's safe to assume that in addition to naturally selling more "summer wines" wineries may decide to push and discount their red wine selection in order to get more off the shelves. 

GIVEN THE DATA AND THE TAKEAWAYS ABOVE, WHAT CAN YOU DO TO COMBAT THIS STEREOTYPE? WHAT CAN YOU DO TO GENERATE MORE WINE SALES IN THE OFF SEASON?

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7 Mistakes You're Making with your Winery Email

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Many of you may think of sending emails for your winery as a necessary evil. It's most certainly necessary- email marketing is still the number one way to drive direct to consumer sales at the lowest cost- but it doesn't need to be evil! 

Many of you may dread getting around to finally sending that winery newsletter. But that's because you're looking at it the wrong way. Emails are a GREAT way for you to connect with your buyers and club members.

What your Winery Website REALLY Needs

If you've created a website or worked with a developer to create a website in the past 10 years you probably have some choice adjectives that you would use to describe the process. Do any of these sound familiar: frustrating, tedious, time-consuming, problematic, complicated? 

It doesn't have to be that way. When it comes down to what your winery website really needs, it's actually quite simple. 

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The Email Marketing Metrics that Matter for your Winery

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Most of you use some sort of platform for your email marketing efforts. Whatever software platform you use, it should provide you with basic reports of analytics for each email campaign you deploy. 

Have you ever looked at them? If you haven't, you're not alone. 

Depending on the platform you are using, some of that data isn't as easy to find and interpret as other data reports. You don't need to get caught up in all the numbers, but you do need to at least consider some of those numbers.

Driving Awareness for Your Winery

Most of you know that the best way to generate consistent revenue for your winery is to get wine sales and wine club sign ups in your tasting room. Great. But, how do you get consumers into your tasting room in the first place? How do you drive awareness for your winery? 

With 3,626 emerging wineries (1,000 to 4,999 annual case production) in the United States in 2015, you're competing against just a few others. If you're in Napa or Sonoma you have the luxury of being in the go-to region but the burden of bigger winery competition and well, a densely populate area of wineries.