Most of you use some sort of platform for your email marketing efforts. Whatever software platform you use, it should provide you with basic reports of analytics for each email campaign you deploy. 

Have you ever looked at them? If you haven't, you're not alone. 

Depending on the platform you are using, some of that data isn't as easy to find and interpret as other data reports. You don't need to get caught up in all the numbers, but you do need to at least consider some of those numbers.