Raise Awareness About Your Winery: Create an SEO Strategy

The number one way to drive revenue for your winery is by getting people to purchase wine in your tasting room. In order for people to get to your tasting room they need to be able to find you. The first place most of us go to search for something is the Internet. In order to be found on the Internet you need to have a solid SEO strategy in place for your online presence. 

But, what is SEO? 

SEO stands for search engine optimization. It means that any content you have created on the Internet (aka your website and blog) is optimized for Google (Bing & Yahoo) to be found and placed in the top SERPs or search engine results pages. SERPs are what Google (or Yahoo or Bing) turns up when a user searches for a keyword or a keyword phrase.

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The Metrics You Need to Watch to Master Your Sales Funnel

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Before the days of modern marketing, measuring your advertising efforts was very challenging. How many winery visits and sales did that magazine ad create? What was the ROI? You couldn't really tell. 

Now, with online marketing, there are almost an overwhelming amount of platforms and tools that will give you numbers to look at. If you've ever logged into Google Analytics, you'll know what I mean. But what do all those numbers really have to do with your winery?

When it comes to understanding your sales funnel and what winery marketing analytics you actually need to be paying attention to, it doesn't have to be complicated.

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Create Emails that Convert Wine Buyers

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Email marketing is undoubtedly one of, if not the most powerful tactics in your marketing tool chest when applied correctly. Email marketing is a great way to convert and retain wine buyers. 

For every $1 spent on email marketing, the average ROI is $38. -Campaign Monitor

However, if you are just sending out a newsletter every month or so, don't expect to see that kind of ROI. If you're going to do email marketing, and you should, you need to do it right. 

Read more for a list of 17 tips that will help you create emails that convert wine buyers. 

How Having a Winery Blog Helps Drive Awareness

When it comes to making a website for your winery, simple really is better. Most of the content you want to dump on pages upon pages, can easily be channeled into a blog. While the idea of a blog may be intimidating, having a winery blog can be an important tactic for your marketing.

In fact, those who blog daily get 5 times more traffic than those who don't. -Social Media Examiner

While blogging daily might not be an option, if you can get close to that, it sure is a start. That being said, we don't suggest having a blog for the sake of having a blog and producing content daily just for the sake of producing daily content. Remember, if it's boring to write it's probably boring to read. 

If you are going to implement this marketing tactic to help drive awareness for your winery, you're going to want to do it right.

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Implement Your Winery Social Strategy in 2 Hours a Week

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Most of you are beyond the days of trying to determine whether you need social media and are instead working on what, when and HOW to implement a solid winery social strategy that's effective.

While you know you need a social strategy and you know you can't just "wing it," I bet you're still struggling with finding the time to do it, right?

Today I'm going to share with you how to implement a winery social strategy in 2 hours a week. That's right, Just. 2. Hours.