Awareness

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The Email Opt-in Trick you Need to Drive Winery Visits

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When understanding your sales funnel for your winery, you know that the best way to drive revenue is to generate consistent tasting room visits. In order to generate those tasting room visits, you need to increase awareness. 

You also know that when looking at marketing tactics that help increase conversion rates (aka sales), email marketing is an incredibly effective marketing tool. Effective IF, and only if, you have contacts in your email marketing list.

What if there was a way you could drive winery visits AND increase your email list with one simple (FREE) tool? There is. 

Raise Awareness About Your Winery: Create an SEO Strategy

The number one way to drive revenue for your winery is by getting people to purchase wine in your tasting room. In order for people to get to your tasting room they need to be able to find you. The first place most of us go to search for something is the Internet. In order to be found on the Internet you need to have a solid SEO strategy in place for your online presence. 

But, what is SEO? 

SEO stands for search engine optimization. It means that any content you have created on the Internet (aka your website and blog) is optimized for Google (Bing & Yahoo) to be found and placed in the top SERPs or search engine results pages. SERPs are what Google (or Yahoo or Bing) turns up when a user searches for a keyword or a keyword phrase.

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The Metrics You Need to Watch to Master Your Sales Funnel

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Before the days of modern marketing, measuring your advertising efforts was very challenging. How many winery visits and sales did that magazine ad create? What was the ROI? You couldn't really tell. 

Now, with online marketing, there are almost an overwhelming amount of platforms and tools that will give you numbers to look at. If you've ever logged into Google Analytics, you'll know what I mean. But what do all those numbers really have to do with your winery?

When it comes to understanding your sales funnel and what winery marketing analytics you actually need to be paying attention to, it doesn't have to be complicated.

How Having a Winery Blog Helps Drive Awareness

When it comes to making a website for your winery, simple really is better. Most of the content you want to dump on pages upon pages, can easily be channeled into a blog. While the idea of a blog may be intimidating, having a winery blog can be an important tactic for your marketing.

In fact, those who blog daily get 5 times more traffic than those who don't. -Social Media Examiner

While blogging daily might not be an option, if you can get close to that, it sure is a start. That being said, we don't suggest having a blog for the sake of having a blog and producing content daily just for the sake of producing daily content. Remember, if it's boring to write it's probably boring to read. 

If you are going to implement this marketing tactic to help drive awareness for your winery, you're going to want to do it right.

What your Winery Website REALLY Needs

If you've created a website or worked with a developer to create a website in the past 10 years you probably have some choice adjectives that you would use to describe the process. Do any of these sound familiar: frustrating, tedious, time-consuming, problematic, complicated? 

It doesn't have to be that way. When it comes down to what your winery website really needs, it's actually quite simple.