Conversion

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The Metrics You Need to Watch to Master Your Sales Funnel

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Before the days of modern marketing, measuring your advertising efforts was very challenging. How many winery visits and sales did that magazine ad create? What was the ROI? You couldn't really tell. 

Now, with online marketing, there are almost an overwhelming amount of platforms and tools that will give you numbers to look at. If you've ever logged into Google Analytics, you'll know what I mean. But what do all those numbers really have to do with your winery?

When it comes to understanding your sales funnel and what winery marketing analytics you actually need to be paying attention to, it doesn't have to be complicated.

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Create Emails that Convert Wine Buyers

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Email marketing is undoubtedly one of, if not the most powerful tactics in your marketing tool chest when applied correctly. Email marketing is a great way to convert and retain wine buyers. 

For every $1 spent on email marketing, the average ROI is $38. -Campaign Monitor

However, if you are just sending out a newsletter every month or so, don't expect to see that kind of ROI. If you're going to do email marketing, and you should, you need to do it right. 

Read more for a list of 17 tips that will help you create emails that convert wine buyers. 

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7 Mistakes You're Making with your Winery Email

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Many of you may think of sending emails for your winery as a necessary evil. It's most certainly necessary- email marketing is still the number one way to drive direct to consumer sales at the lowest cost- but it doesn't need to be evil! 

Many of you may dread getting around to finally sending that winery newsletter. But that's because you're looking at it the wrong way. Emails are a GREAT way for you to connect with your buyers and club members.

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The Email Marketing Metrics that Matter for your Winery

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Most of you use some sort of platform for your email marketing efforts. Whatever software platform you use, it should provide you with basic reports of analytics for each email campaign you deploy. 

Have you ever looked at them? If you haven't, you're not alone. 

Depending on the platform you are using, some of that data isn't as easy to find and interpret as other data reports. You don't need to get caught up in all the numbers, but you do need to at least consider some of those numbers.