Wine Marketing Resources
Quick reads to improve direct to consumer wine sales.
Many of you may think of sending emails for your winery as a necessary evil. It's most certainly necessary- email marketing is still the number one way to drive direct to consumer sales at the lowest cost- but it doesn't need to be evil!
Many of you may dread getting around to finally sending that winery newsletter. But that's because you're looking at it the wrong way. Emails are a GREAT way for you to connect with your buyers and club members.
Most of you use some sort of platform for your email marketing efforts. Whatever software platform you use, it should provide you with basic reports of analytics for each email campaign you deploy.
Have you ever looked at them? If you haven't, you're not alone.
Depending on the platform you are using, some of that data isn't as easy to find and interpret as other data reports. You don't need to get caught up in all the numbers, but you do need to at least consider some of those numbers.
