When it comes to making a website for your winery, simple really is better. Most of the content you want to dump on pages upon pages, can easily be channeled into a blog. While the idea of a blog may be intimidating, having a winery blog can be an important tactic for your marketing.
In fact, those who blog daily get 5 times more traffic than those who don't. -Social Media Examiner
While blogging daily might not be an option, if you can get close to that, it sure is a start. That being said, we don't suggest having a blog for the sake of having a blog and producing content daily just for the sake of producing daily content. Remember, if it's boring to write it's probably boring to read.
If you are going to implement this marketing tactic to help drive awareness for your winery, you're going to want to do it right.
You're going to have to put in the time to manage and/or outsource content production. Additionally you should create some guidelines that will help keep the tone, language, imagery, content, etc. unique and authentic to your winery.
Here's how having a winery blog helps to drive awareness:
- Search Engine Optimization. Producing regular content and capitalizing on unique keywords can help increase your search engine ranking (your listing on Google when someone searches for something.) Read more about how to implement an SEO strategy for your winery here.
- Social media opportunities. Producing content gives you something unique to share on your social media channels. Having unique content can get more click-throughs on social to your website.
- The Experience. Blogging about tastings or sharing photos of the property help to transcend that experience visitors can have on the vineyard and helps to paint that 3-dimensional experience that you offer.
- Exhibit your personality. These days, especially with the millennial market, people enjoy unique wines and their story. Your blog is a great place to start telling that.
Okay so maybe you're convinced you need a blog but lost on what types of content to produce?
Here's a quick list of ideas for your winery blog:
- Recipes
- Harvest recaps with photos and videos
- Bottling videos/photos
- Event recaps
- Vineyard happenings
- Photos/videos of fun tastings
- Vineyard renovations
- General information about wine and your region
- Holiday-related posts (I.e. a post dedicated to your mother for Mother's Day)
- Tasting notes
This is just a start and a pretty generic list. Remember, be unique and authentic. Create content that exhibits who you are as a winery.